Privacy Policy

Alignment (a trading name of W&W London LTD)

Alignment (“we,” “our,” or “us”) respects and protects the privacy of every visitor to our website and users of our services (the “Site”). This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our Site or engage our services.

By using our Site, you agree to this Privacy Policy. Please also review our Terms of Use, which govern your overall use of the Site.

1. Information We Collect

We do not automatically collect personally identifiable information (PII) such as your name, address, or email during your visit.

However, our servers may log limited technical data for performance and security purposes, including:

-Browser type

-Operating system

-Referring URLs

-IP address

When you voluntarily provide information (for example, by joining our mailing list, submitting an enquiry, downloading a guide, or completing a registration or onboarding form), we may collect details such as:

-Name, email address, and phone number

-Location or postcode (for service relevance)

-Investment or property interests and preferences

This data helps us tailor communication and provide better support through our Site, onboarding app, and related services.

2. How We Use Your Information

We use your information only for legitimate business purposes, including:

-Responding to enquiries and providing requested services

-Preparing for calls and consultations you book with us

-Improving our Site, content, and customer experience

-Sending occasional updates or relevant property insights (if you opt in)

-Complying with legal, regulatory, or compliance obligations

We never sell or rent your personal information.

With your consent, we may share limited data with trusted business or promotional partners to enhance your experience or deliver relevant offers. Any such sharing is controlled and proportionate.

3. Data Security

Your security is extremely important to us.
We apply administrative, technical, and physical safeguards to help protect your data from loss, misuse, or unauthorized access.

However, no data transmission over the Internet is entirely secure. By using the Site, you accept that information shared online is transmitted at your own risk, and that no system can be guaranteed 100% secure.

4. Use of Cookies

We use cookies and similar technologies to improve functionality and performance, including remembering preferences and enabling basic analytics. These cookies are restricted to our domain and are not used to sell your personal information to third parties.

You may disable cookies through your browser settings; however, some features of the Site may not function properly as a result.

Personal Information Category – Sold or Shared

-Identifiers (e.g., name, email, IP address): No

-Commercial information (e.g., viewed or requested services): No

-Internet or network activity (e.g., interactions with our Site): No

5. Children’s Privacy

Alignment does not knowingly collect information from individuals under the age of 13.
If we become aware that a child under 13 has provided personal data, we will delete it promptly.

Parents or guardians are encouraged to monitor their child’s online activity and contact us if they believe any information was submitted in error.

6. Links to External Websites

Our Site may contain links to external websites.
We are not responsible for the content, privacy, or security practices of third-party sites. We encourage you to review their own privacy policies before submitting any personal information.

7. Your Rights & Choices

Subject to applicable law (including UK GDPR), you have the right to:

-Access the personal information we hold about you

-Request correction of inaccurate or outdated data

-Request deletion of your personal information (where legally permitted)

-Object to or restrict certain types of processing

-Opt out of marketing communications at any time

To exercise these rights, please email [email protected] with the subject line “Privacy Request”.
We will respond within a reasonable timeframe in line with UK GDPR standards.

You can also unsubscribe from marketing emails at any time by using the unsubscribe link in our emails.

8. Complaints or Concerns

If you have any concerns about this Privacy Policy or how your data is handled, please contact us:

Email: [email protected]
Registered Office: W&W London LTD, 27 Old Gloucester Street, Camden, London, WC1N 3AF, United Kingdom

You may also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority.

9. Updates to This Policy

We may update this Privacy Policy from time to time.
Revisions will be reflected by an updated “Effective Date” at the top of this page. Continued use of our Site following any changes indicates your acceptance of the updated policy.

© 2025 W&W London LTD

All rights reserved.
“Clarity. Confidence. Control. That’s Alignment.”